Their daily drink. A little support before the bangs.
Big bangs. Little comfort.
Help your dog feel safer.
Shaking at the first bang. Hiding behind the sofa. Unable to settle when the sky lights up. Fireworks can feel frightening, not festive, to your dog. Alongside a quiet safe space and gentle reassurance, PAWD’s natural calming powder supports their everyday calm. Start a daily routine before the loud nights arrive.
The Dog Trainer School Recommended Product 2026Choose Your Dog’s Size:
Choose Your Pack:
- 1Signup:
Free month of puppy training plus a personalised anxiety guide for your dog
- 2Day 30:
A personal founder check-in with tailored advice on your dog’s anxiety
- 3First renewal:
We donate a pouch of PAWD DRINKS to a dog rescue centre in your dog’s name
- 4Six months:
A branded PAWD DRINKS tote, on us
- Money back guarantee
- Pause or cancel anytime
- Free UK Delivery on every order
3 x 30 day supply · Delivered every 90 days
One pouch gives you around a month of daily use. That is enough time to build the routine and see whether your dog takes to it. 93% do. If your dog is not showing a difference after the first pouch, that is completely normal. PAWD Calming builds with consistent daily use, and many owners notice the real change across the first 90 days. A 3-pack keeps the routine unbroken so the benefits have time to build.
A subscription is more than pouches arriving on time. Here is what comes with it, in order.
- 1Signup
Free month of puppy training plus a personalised anxiety guide for your dog
- 2Day 30
A personal founder check-in with tailored advice on your dog’s anxiety
- 3First renewal
We donate a pouch of PAWD DRINKS to a dog rescue centre in your dog’s name
- 4Six months
A branded PAWD DRINKS tote, on us
3 x 30 day supply · Delivered every 90 days
Dog owners who’ve been there,
in their own words.
Genuine reviews about everyday anxiety and reactivity from PAWD’s Trustpilot page, not fireworks-specific results. Every dog is different.
The Dog Trainer School Recommended Product 2026
Dog professionals tested PAWD Calming with their own dogs. Overall score: PASS.
“We have been giving our dog PAWD for nearly 3 weeks after our trainer suggested we try it… He came with Anxiety and Reactivity issues. He is already much calmer and less stressed and we are looking forward to seeing more positive effects as time goes on.”
“He is very window reactive I didn’t realise just how much Pawd calming drink was helping until I ran out… it hasn’t stopped the bark at the window completely but it does let him calm quicker”
“Daisy is much calmer around other dogs and people and her nervous/ anxiety seems much improved.”
“For the first time I can leave the door open without her just barking at nothing in the garden.”
“2 months in his barking at dogs and people as we walk has definitely reduced, and he seemed much more relaxed on a busy afternoon out recently.”
“He would bark at every car, shadow and noise passing by the house and now he ignores about 85% of them.”
“What a difference it has made my 2 dogs are a lot less reactive and in fact we had a visitor this week who couldn’t believe how much better they were !”
“He is more calmer & his reactivity has reduced in the sense that it doesnt last as long each time.”
“My dog was always nervous around new people and would sit in a corner of the room. A month of PAWD and he is a changed dog.”
Sound familiar?
You’re not alone.
None of this means you’ve done anything wrong, or that you have a bad dog.
For them, the bangs feel like a threat.
Dogs have sensitive hearing. Sudden bangs, bright flashes and unpredictable sounds can trigger a fight-or-flight response. Trembling, hiding, panting or barking are signs of fear, not bad behaviour. A little preparation can help them feel more secure.
Create their safe space early.
Choose a quiet room away from windows, with their familiar bed, blankets and toys. Close windows and curtains, and use soft music or white noise to help soften the bangs. Let them retreat there freely.
Prepare before the first bang.
Walk before fireworks begin and keep your dog safely indoors during displays. Well in advance, pair very quiet firework recordings with treats. Keep the volume comfortable and stop if your dog shows distress.
Be their calm, familiar presence.
Stay calm, offer reassurance if they want it, and never punish fear or force them out of hiding. Daily calming support is one part of the plan. For severe anxiety, speak to your vet before fireworks season.
A scoop. A splash. A little support.
Before Bonfire Night, New Year’s Eve or an unexpected thunderstorm: make daily calming support part of a familiar routine.
Measure the Dose
Use the included scoop to measure the recommended amount for your dog’s size. Small dogs up to 15kg, large dogs over 15kg each has a tailored dose.
Mix in Water or Food
Add the powder to your dog’s water every morning and stir, or simply pour it over their food. Either works, and the natural flavour means most dogs lap it up.
Keep It Consistent
PAWD recommends 90 days of daily use to assess the full benefit. Begin ahead of fireworks season rather than relying on a last-minute serving. It is not an instant rescue treatment.
Every dog is different, and results vary.
Prepare for the loud nights.
Build calm, day by day.
Firework preparation starts before the first bang. PAWD recommends three months of consistent daily use to assess its full benefit, alongside a safe space and gentle training. Three pouches cover that 90-day routine; one pouch covers the first 30 days. This is ongoing support, not a one-night fix.
What the 90 days covers
- 3 pouches · 84g for a 90-day supply at the daily serving
- One scoop mixed with water, once a day
- Delivered every 90 days, so the routine doesn’t run out mid-way
- Pause, skip or cancel from your PAWD account
- Days 1 to 30
Make it part of the day
Follow the serving on your dog’s pack each day. Introduce their quiet den before you need it, with familiar bedding and favourite toys. Let it become somewhere they choose to relax.
- Days 30 to 60
Build gentle associations
Alongside daily support, try very quiet sound recordings paired with treats, well before an event. Keep sessions short and stop if your dog becomes worried. Seek qualified help when needed.
- Days 60 to 90
Keep their comfort familiar
Keep the daily routine going. On firework nights, close the curtains, play soft background sound and stay nearby if your dog wants company. Observe their response; results vary between dogs.
Every dog is different, and a supplement is not a medicine. Some dogs show changes earlier, some later, and none are guaranteed.
100% natural.
Expertly formulated.
Two clinically studied natural ingredients, selected and formulated by world-leading animal nutritionists and veterinarians.
Passionflower
Passiflora incarnataSupports the brain’s natural calming pathways by increasing GABA activity and helping regulate stress hormones. Promotes relaxation without causing sedation.
Melissa
Lemon balm, Melissa officinalisA clinically studied botanical that helps support a calmer nervous system. Shown to reduce stress markers and promote more relaxed, confident behaviour.
No additives, preservatives or artificial ingredients
Formulated with 100% natural ingredients: no acidifiers, no pH-altering additives, no artificial flavours. Just pure, clean nutrition developed by world-class animal nutritionists. Safe for daily long-term use.
Nutritionist-recommended: 90 days of consistent use for the full calming effect. That is exactly what the 3-pack covers.
92% of dogs see results within 90 days
“I love PAWD Calming because several of my clients have used it long term for their anxious dogs with great results. It contains Melissa (lemon balm) and Passionflower, both known to support the nervous system and promote relaxation. It helps ease general, travel, and social anxiety. As a natural supplement, its benefits build gradually, providing sustained calming effects.”
Kanyiha MbogoriBVetMed, MRCVS, OVFrom PAWD’s veterinary endorsementGood questions.
Honest answers.
Because what goes into their bowl matters.
Ask the PAWD teamWill PAWD stop my dog being afraid of fireworks?
PAWD is a daily calming supplement, not a medicine or a guaranteed cure for noise phobia. Use it alongside a safe space, gentle reassurance and gradual training. Its benefits build with consistent use, so do not rely on a last-minute serving to stop panic. Every dog is different, and results vary.
How long should I give it to my dog?
Our world-leading animal nutritionists recommend consistent daily use for 90 days to see the full calming effect. Every dog is different; improvements are not guaranteed. Follow the serving instructions on your dog’s pack.
What can I do on the night fireworks start?
Walk your dog before the display begins and keep them indoors. Close windows and curtains, offer a quiet familiar den, and use soft music or white noise to help mask the bangs. Stay nearby if your dog wants reassurance, but let them hide if they prefer. Never punish fearful behaviour or take them to a display.
How do I use the calming powder?
Use the included scoop to measure the serving for your dog’s size, then mix it into their water or pour it over their food, every day. Choose the small and medium dog pouch for dogs up to 15kg, or the large dog pouch for dogs over 15kg.
What if my dog won’t drink it?
Mix the serving with enough water and offer it at the same time each day. If your dog still turns it away, contact PAWD’s team and they can talk it through with you.
Is this a subscription?
Subscribe & Save is selected by default because PAWD is a daily supplement designed to be given consistently. It saves 30% on one pouch and 45% on the three-pouch pack. Your order renews every 30 days for one pack or every 90 days for three packs, and you can pause, skip or cancel from your PAWD account. Cancel at least 48 hours before the scheduled dispatch date. Prefer to try it first? Switch to one-time purchase before you add to basket.
When should I speak to my vet?
Speak to your vet before fireworks season if your dog panics, tries to escape, cannot settle or has severe noise anxiety. New or worsening sound sensitivity also deserves a check for underlying health problems. Check with your vet before using a supplement if your dog takes medication or has a health condition. A supplement is not a substitute for veterinary care.
When the sky gets loud,
be their little bit of calm.
Ninety days of daily support, £40.49 less with Subscribe & Save.